Absolute Sicilia a new way of Experiencing Sicily
29 November 2013

Absolute Sicilia a new way of Experiencing Sicily

Dario Ferrante, CEO of Tour Plus Sicilia, how long have you been working in the tourism sector?

Tour Plus Sicilia was launched in 1996 and since then we have worked mainly in the European market. Today we are one of Sicily’s leading incoming tour operators, generating more than 500,000 bed nights per annum in recent years. In this way, we have gained a wealth of experience, in-depth knowledge of our territory and the ability to interpret foreign market demands.


After years of experience in the field, why is now the time to diversify your product?

We were dealing with hundreds of arrivals daily. As our client base expanded, we identified a growing demand for intense, one-of-a-kind, exclusive experiences in Sicily, and it became apparent that in order to meet this demand we needed to create a new brand within our company, able to design and promote a unique product for a select clientele.


How did the idea of ABSOLUTE SICILIA – Experience Luxury Travel, originate?

ABSOLUTE SICILIA was created to meet the particularly challenging demands of clients seeking the complete luxury experience. Sicily offers extraordinary, understated, multi-faceted luxury experiences, a perfect blend of nature and tradition, unique and breathtaking locations, professionalism and charm. This multiplicity of sensations and emotions is the inspiration behind the creation of our logo which embodies the island’s distinctive features and chronicles its history.

The logo is the result of profound research into Sicily’s cultural history. It had to be a strong logo to represent all those marvelous aspects that make Sicily a truly unique place. My staff worked to incorporate the colours, traditions, mosaics, sunshine and particular (triangular) shape of the island in order to capture the prestige, cultural heritage and uniqueness – in other words the essence - of our region.


What innovations does ABSOLUTE SICILIA introduce?

Thanks to our long experience in the sector, we have gathered the best of Sicily under one roof and created a new, active, immediate synergy for the benefit of our clients, in order to identify the best products and offer the perfect solution to all those who ask us to put together a dream holiday in Sicily. A highly-experienced team of tourism professionals, a selection of extraordinary locations, unique customized products, discretion, cordiality, attention to detail and exceptional customer service are the mainstays of Absolute Sicilia.

 ABSOLUTE SICILIA - Experience Luxury Travel, aspires to be the sector’s most exclusive DMC. Our luxury travel advisors apply creativity and imagination, share a passion for travel, and have profound knowledge of the area. They are able to think outside the box and have a strong desire to succeed. These are our strengths. Moreover, we are working with the island’s most prestigious organizations to offer a series of exclusive benefits (free room upgrades, complimentary airport transfers and Wi-Fi, spa discounts, early check-in and late check-out, VIP treatment and customized VIP amenities) to strengthen the bond with our clients.


Target and special interest markets?

It is well-known that Sicily has some of the world’s most beautiful beaches, eight Unesco world heritage sites and is a cradle of Mediterranean traditions. In fact, the number of affluent travellers is growing every year. Our in-depth knowledge of Sicily (one of the world’s dream destinations) is one of our biggest strengths; our partners represent the best of Sicily, appealing to wine connoisseurs, food lovers (whether your preference is for “street food” – Sicily being one of the world’s TOP 5 street food destinations - or a “gourmet meal” in one of the island’s top restaurants) as well as history and tradition enthusiasts. We don’t target any specific market. Instead, we do offer a product with no boundaries, which is intended for a select and global clientele.

Interview Dario Ferrante
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